WILD HORSE WINERY & VINEYARDS / PASO ROBELS
An Excerpt from the Wild Horse Winery Brand Documentary. Created in conjunction with Mellow Gold and the Wild Horse Branding Team in Paso Robles, CA.
"Distinct from its high-profile neighbors up north, Paso is where rugged cowboys and laid-back Cali vibes coexist, where going your own way beats fitting in, and grapes with spectacular depth and character thrive on nature’s dramatic contrasts. Highlighting Paso’s dynamic terroir are the infamous Templeton Gap and Salinas Wind Tunnel. During the growing season, the region can experience blazing daytime highs of 100-plus degrees that plunge into the low 50s at night. The rising inland temperatures create a vacuum, evaporating cool ocean water to form fog banks that are sucked in through Salinas River Valleys, where they blanket the vineyards into the early morning before burning off. This phenomenon increases the ripening period for grapes, resulting in longer hangtime, later harvest, high levels of natural acidity, and a free-spirited Cabernet Sauvignon." - Wild Horse