An Excerpt from the Wild Horse Winery Brand Documentary. Created in conjunction with Mellow Gold and the Wild Horse Branding Team in Paso Robles, CA.

"Rolling hills, rugged mountains, and wind-swept canyons emerge under blankets of fog revealing Paso Robles, or officially El Paso de Robles (The Pass of the Oaks). Centrally located 3 hours north of Los Angeles and 3 hours south of San Francisco, Paso Robles’ combination of unique climate, diverse soils, and varied terroirs is unlike any other in California.  Sitting at the crossroads of California’s Wild West and viticulture innovation Paso Robles stands out as one of the most exciting wine regions. Distinct from its high-profile neighbors up north, Paso is where rugged cowboys and laid-back Cali vibes coexist, where going your own way beats fitting in, and grapes with spectacular depth and character thrive on nature’s dramatic contrasts. Highlighting Paso’s dynamic terroir are the infamous Templeton Gap and Salinas Wind Tunnel. During the growing season, the region can experience blazing daytime highs of 100-plus degrees that plunge into the low 50s at night. The rising inland temperatures create a vacuum, evaporating cool ocean water to form fog banks that are sucked in through Salinas River Valleys, where they blanket the vineyards into the early morning before burning off. This phenomenon increases the ripening period for grapes, resulting in longer hangtime, later harvest, high levels of natural acidity, and a free-spirited Cabernet Sauvignon." - Wild Horse

Client: Mellow Gold / Wild Horse

Production, Direction and Post: Leveler Media

2023