It's no surprise to anyone in Marketing or Advertising that video is quickly become the best solution to reaching an audience. Cisco is currently predicting that video content will account for 80% of all internet consumer activity in just 4 years!

T.J. McCue of Forbes Magazine recently published an article highlighting some trends in video content, and LVLR couldn't agree more. Here are a 3 trends that we think clients should be looking toward now and into the future.

1. Video first - People are reading less and watching more. It's simple math, people! According to Syndacast, using the word "Video" in an email subject alone resulted in a 19% boost to the chance of that email being opened.
2. Selling without "selling" - More now than ever consumers are aware when they're being sold to, and they don't like it. The trick isn't to fool consumers, but rather create content that is first and foremost entertaining and watchable. This style of raising brand awareness is often referred to as paid or sponsored social videos. The goal is to grow a genuine trust and interest in your brand through partnering with a personality or influencer that fits with your target audience.
3. Live Video - Youtube and Facebook Live are growing and become a powerful tool for brands. Daily shows and live events are a great way to stir up organic social engagement with your brand. Cisco says that 13% of total video traffic will be live stream content over the next 4 years.

How can Leveler Media help you achieve your 2018 video goals?